Our Mission

RESURRECTION OF THE WILD WEST

The history of the Wild West is a rich tapestry of adventure, resilience, and cultural freedom that has continued to evolve as a pivotal symbol of American identity and values. During the mid-19th century, the cowboy way of life gave rise women who played an integral role in ranching and Western culture, with cowgirl boots being embraced as a reflection of both strength and sense of style, mirroring the changing roles and attitudes of women across America.

From the durability of the leather to decorative elements of intricate stitching, colourful accents, and embellishments, cowgirl boots became a practical and iconic accessory that spoke to the spirit of the women who wore them. Designed to withstand the rugged terrain and demands of life in the saddle, these boots have continued to evolve over time to reflect the fusion of empowerment and independence that has continued to define the transition of Western fashion throughout the world. Our mission is to encourage this journey of cultural evolution by keeping western heritage alive and strong through hand-crafted custom cowboy boots that are a perfect reflection of your individuality.

SUPPORTING OUR LOCAL ECONOMY

Our pursuit in building an incredible cowboy boot brand is fueled by the passion and creativity of our Balinese artisisians who have been committed to crafting boots for decades. We cherish the enduring dedication of our staff, fostering a supportive work environment that shapes the core of our brand with authenticity, care, and a profound dedication to craftsmanship.

With that in mind, we take pride in prioritising collaboration across our entire team and supply chain to establish a strong foundation for our company. As a local brand, we’re entirely dedicated to enhancing our ethical, environmental and social work standards for the benefit of local suppliers, business owners, and their families. By utilising local resources and talent throughout the entire production process, we actively support our community and are proud to play a part in contributing to the islands economy.